Kansei Engineering, 2 Volume Set
| By: | Mitsuo Nagamachi |
| Publisher: | Taylor & Francis |
| Print ISBN: | 9781439822623 |
| eText ISBN: | 9781439822647 |
| Edition: | 1 |
| Copyright: | 2011 |
| Format: | Page Fidelity |
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MAC or PC? Kindle or Sony ereader? Droid, iPhone, or BlackBerry? Customers often find it hard to distinguish between products due to functional equivalency. They will, therefore, base their decisions on subjective factors. A powerful consumer oriented technology for product development, Kansei or Affective engineering translates customer's feelings