Entrepreneurial Marketing
A Blueprint for Customer Engagement| By: | Beth Goldstein |
| Publisher: | SAGE Publications, Inc. (US) |
| Print ISBN: | 9781544320434 |
| eText ISBN: | 9781544397443 |
| Edition: | 1 |
| Copyright: | 2021 |
| Format: | Reflowable |
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Entrepreneurial Marketing: A Blueprint for Customer Engagement offers a cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process, Entrepreneurial Marketing helps students learn how to view the customer engagement experience through the eyes of their target market to effectively build a sustainable brand. Packed with practical tools, examples, and worksheets, the text allows students to immediately apply what they learn to their new venture idea.