The Abcs of Strategic Communication
Thousands of Terms, Tips and Techniques| By: | M. Larry Litwin APR Fellow PRSA |
| Publisher: | Author Solutions |
| Print ISBN: | 9781434359834 |
| eText ISBN: | 9781546228578 |
| Edition: | 0 |
| Copyright: | 2007 |
| Format: | Reflowable |
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Examples include: 25 words that hurt your
resume; A user-friendly Web site; ABCs of
strategic public relations; CBAs of strategic public
relations; Ad placement matters on the Web;
Assessing your writing; Be a better manager;
Business dining: Dos and donts; Convince vs.
persuade; Crafting your resume; Cover letters
that get attention; Fly with less turbulence;
Getting you out there; iPod etiquette; Know your
audiences; Know where you are headed!; Looking
for a job; Making your Web site pop; Planning
your business trip; Pack without wrinkles; Political
advertising; Resolving client reluctance; Telephone
and cell phone etiquette; That all important thank
you note; The 30-3-30 Principle; The 3-Minute Drill;
The dreaded social kiss; The elevator speech; The