Technology Development and Marketing
With Cases & Theories| By: | Junmo Kim |
| Publisher: | Author Solutions |
| Print ISBN: | 9781546245773 |
| eText ISBN: | 9781546245766 |
| Edition: | 0 |
| Copyright: | 2018 |
| Format: | Reflowable |
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Table of Contents
Technology development needs a market. Since technology development is from supply side, it is always crucial to pay attention to the demand side of technology. Taking this notion as an underlying assumption, this book discusses a technology development case in the realm of microelectronic packaging technology based on a real case study of a three-year consecutive research and development program conducted in Korea with expandable implications for other contexts.