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Cover image for book Technology Development and Marketing

Technology Development and Marketing

With Cases & Theories
By:Junmo Kim
Publisher:Author Solutions
Print ISBN:9781546245773
eText ISBN:9781546245766
Edition:0
Copyright:2018
Format:Reflowable

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Technology development needs a market. Since technology development is from supply side, it is always crucial to pay attention to the demand side of technology. Taking this notion as an underlying assumption, this book discusses a technology development case in the realm of microelectronic packaging technology based on a real case study of a three-year consecutive research and development program conducted in Korea with expandable implications for other contexts.