Creating Special Events

Creating Special Events is designed to help prepare students to plan, organize, and direct special events and festivals. This book includes a look at the evolution and history of special events and explains the skills and processes needed to implement them. This nuts-and-bolts approach details the methods to achieve specific goals and objectives in event planning from concept to completion. The second edition includes updates on technology, includes new case studies, addresses major issues such as terrorism, and provides a new chapter on professional opportunities in event management.