Message Design: How to Strategically Plan Individual Communications
| By: | Jason Niedle and Michael Ross |
| Publisher: | Tethos |
| Print ISBN: | 9780986034725 |
| eText ISBN: | 9781732449541 |
| Edition: | 2 |
| Format: | Page Fidelity |
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Welcome to Message Design. Right about now, you might be asking "What is message design? And why should I care?" The short answer is that Message Design is the act of strategically planning signigiant, individual communications. But even more, it is the art of knowing what we want to communicate, why, to whom, and the best means in which to get the message across to them. These fundamental communication principles will help you not only in a corporate communications career, but could help you to communicate in just about every aspect of your life.