Handbook of Research on Customer Engagement
| By: | Linda D.Hollebeek |
| Publisher: | Edward Elgar Publishing Inc. |
| Print ISBN: | 9781788114882 |
| eText ISBN: | 9781788114899 |
| Edition: | 1 |
| Copyright: | 2019 |
| Format: | Page Fidelity |
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Table of Contents
Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of current research on this rapidly growing field of study.