Strategic Marketing Management: Theory and Practice
| By: | Alexander Chernev |
| Publisher: | Cerebellum Press, Inc. |
| Print ISBN: | 9781936572588 |
| eText ISBN: | 9781936572601 |
| Edition: | 1 |
| Copyright: | 2019 |
| Format: | Reflowable |
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Table of Contents
Strategic Marketing Management: Theory and Practice outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands.