The Marketing Plan Handbook
| By: | Alexander Chernev |
| Publisher: | Cerebellum Press, Inc. |
| Print ISBN: | 9781936572557 |
| eText ISBN: | 9781936572656 |
| Edition: | 5 |
| Copyright: | 2017 |
| Format: | Reflowable |
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Table of Contents
The Marketing Plan Handbook offers a comprehensive approach to crafting sound, actionable, and impactful marketing plans that produce results. It outlines the process of marketing planning and the contents of the marketing plan.