Digital Marketing Applications
| By: | Hatice Aydin |
| Publisher: | Peter Lang |
| Print ISBN: | 9783631802519 |
| eText ISBN: | 9783631805787 |
| Edition: | 1 |
| Copyright: | 2019 |
| Format: | Reflowable |
Lifetime - $96.31
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents
To understand digital marketing, it is necessary to understand what its origin is, how it develops, and which applications it is strengthened by. This volume examines the concept of digital marketing, which constitutes a new agenda in discussions on marketing and has new applications and trends. The contributions give an overview about important technologies behind digital marketing and cover deep studies from marketing discipline that evaluate digital marketing, applications, and new trends.