On Good Management
The Corporate Lifecycle: An essay and interviews with Franz Fehrenbach, Jürgen Hambrecht, Wolfgang Reitzle and Alexander Rittweger| By: | Burkhard Schwenker; Mario Müller-Dofel |
| Publisher: | Springer Nature |
| Print ISBN: | 9783658028770 |
| eText ISBN: | 9783658028787 |
| Edition: | 0 |
| Copyright: | 2013 |
| Format: | Page Fidelity |
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Change or die! With this stark claim begins the journey through the corporate lifecycle. Why do so many companies fail? Why do managers struggle to recognize change early or hesitate to take vigorous action? Why – and how – must the traditional lifecycle concept be modernized if it is still to provide valid orientation? In this essay, Roland Berger CEO Burkhard Schwenker analyzes the challenges facing managers today and explores their implications for good management. Corporate management, he argues, must once again become more direct, more personal, more entrepreneurial. His experienced and thoughtful analysis is complemented by insightful, candid interviews with renowned entrepreneurs and business leaders, conducted by journalist Mario Müller-Dofel. Finally, Schwenker outlines an agenda calling for action in six specific areas.