Forward-looking External Search as a Driver for Innovation
An Empirical Analysis of the Value Contribution of Different Search Strategies for Corporate Foresight| By: | Sara Polier |
| Publisher: | Springer Nature |
| Print ISBN: | 9783658261801 |
| eText ISBN: | 9783658261818 |
| Edition: | 0 |
| Copyright: | 2019 |
| Format: | Page Fidelity |
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In this empirical analysis Sara Polier investigates forward-looking external search strategies and their impact on the value contribution of corporate foresight. Based on a mixed method approach combining a quantitative and qualitative analysis of large, R&D-intensive firms, the findings reveal a general positive influence of different search strategies with respect to the scope (i.e. breadth, depth, and distance) and direction of search (i.e. market, science, and intermediary-driven) on the role of foresight as a driver for innovation. This relationship is found to be mediated by a firm’s exploratory learning capability, which appears to facilitate the effective transfer of external future-related knowledge into valuable outputs.