The Instigatory Theory of NGO Communication
Strategic Communication in Civil Society Organizations| By: | Evandro Oliveira |
| Publisher: | Springer Nature |
| Print ISBN: | 9783658268572 |
| eText ISBN: | 9783658268589 |
| Edition: | 0 |
| Copyright: | 2019 |
| Format: | Page Fidelity |
Lifetime - $106.24
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents
By understanding the ontogenesis of NGOs as civil society organizations from a historical-anthropological, communicational, sociological, economical and managerial perspective, Evandro Oliveira outlines the Instigatory Theory of NGO Communication (ITNC). This proposes the ontological principles, an applied conceptual model and a cybernetic operational model for understanding and managing communication at NGOs. Those models were tested using a mixed-method research design.