International Advertising and Communication
Current Insights and Empirical Findings| By: | Sandra Diehl; Ralf Terlutter |
| Publisher: | Springer Nature |
| Print ISBN: | 9783835004559 |
| eText ISBN: | 9783835057029 |
| Edition: | 1 |
| Copyright: | 2006 |
| Format: | Page Fidelity |
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Table of Contents
The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising