Dirección de Marketing
| By: | Philip Kotler |
| Publisher: | Pearson HispanoAmerica Contenido |
| Print ISBN: | 9786073237000 |
| eText ISBN: | 9786073236935 |
| Edition: | 15 |
| Copyright: | 2016 |
| Format: | Page Fidelity |
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Dirección de marketing es el libro de marketing más importante porque su contenido y organización reflejan constantemente los cambios en la teoría y la práctica del marketing.