Dirección de marketing
| By: | Dawn, Iacobucci |
| Publisher: | Cengage Learning Editores SA de CV |
| Print ISBN: | 9786075269375 |
| eText ISBN: | 9786075269221 |
| Edition: | 1 |
| Copyright: | 2020 |
| Format: | Page Fidelity |
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Table of Contents
Dirección de marketing presenta, con un lenguaje directo y amigable, los fundamentos de la materia relacionados entre sí a partir de un marco de referencia. Esta obra muestra cómo integrar los diferentes factores que conlleva la construcción de un plan de marketing.