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Cover image for book Applications of Digital Marketing

Applications of Digital Marketing

By:Abhishek Das
Publisher:BPB Publications
Print ISBN:9789386551986
eText ISBN:9789388176866
Edition:1
Copyright:2019
Format:Reflowable

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The book has been written in such a way that the concepts and applications of Digital Marketing methodologies are explained in detail, with adequate examples. Various business cases and business models with solutions are shared which would be helpful in understanding the subject and its various strategies. This text is user-focused and has been highly updated including cases and solutions and their real-world examples.