Inbound Marketing
| By: | Dr. Chandrani Singh, Dr. Abiresh Abraham, Mr. Ajit Pandey |
| Publisher: | BPB Publications |
| Print ISBN: | 9789387284524 |
| eText ISBN: | 9789388176422 |
| Edition: | 1 |
| Copyright: | 2019 |
| Format: | Reflowable |
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Table of Contents
Book deals with strategies that aim to not force a product or service on the customers but rather understand their needs and provide them with content that they like which will eventually persuade them to buy the product or service. The book caters to both academic and professional needs and has numerous examples and case studies to help gain the desired clarity.