Principles of Marketing for Senior High School
| By: | Cynthia A. Zarate |
| Publisher: | C&E Publishing, Inc. |
| Print ISBN: | 9789719807735 |
| eText ISBN: | 9789719807742 |
| Edition: | 1 |
| Copyright: | 2017 |
| Format: | Page Fidelity |
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Table of Contents
Principles of Marketing aims to introduce students to basic marketing concepts, the elements of the marketing mix, and the steps in making a marketing plan. The book features learning components and aids that ensure students' knowledge and comprehension of concepts and provide means for further learning and analysis. The discussions and activities are geared to prepare the students for effective marketing planning and decision making.