Marketing and Smart Technologies
Proceedings of ICMarkTech 2019| By: | Álvaro Rocha |
| Publisher: | Springer Nature |
| Print ISBN: | 9789811515637 |
| eText ISBN: | 9789811515644 |
| Edition: | 0 |
| Copyright: | 2020 |
| Format: | Reflowable |
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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.